"Haas are brilliant people and they're the flawless partner for Rich Energy as we move forward to challenge Red Bull on and off the track", said Storey. They kept their promise and an absolutely stunning livery was seen earlier today.
The team left it quite late when making the announcement but the proximity got the desired effect.
Even as the wraps were about to be taken off Haas 2018 contender, which had been brought to the RAC Club in London for the purposes of showing the team's new livery, social media was awash with jokes relating to the American team's new sponsor.
Haas finished fifth in last year's Constructors' Championship, its best result, while Red Bull - champions from 2010 through 2013 - placed third, having taken four wins.
"I doubt that we will be serious contenders for podium positions straight away. but a year ago we finished P4, P5 a couple of times, so it doesn't take a lot". How good does the VF-19 livery look?
"I think a cooler team and I think if we do beat them on track, which I think we have a great chance of doing, then that will be a brilliant achievement for us. While 2018 delivered our best season-to-date, the year showed, sometimes sharply, that we still have areas to improve on as a team".
Why Haas for Rich Energy?
"It's going to be exciting for us as a team to be the focal point of Rich Energy's marketing endeavours, as we go into both new and existing consumer markets around the world in Formula One". They're uniquely positioned to exploit regulation changes. They are run in a very unpretentious fashion, they are proper races and Gene Haas is a wonderful businessman who is approaching motor racing in the right way.
"By every metric they were vastly superior", said Storey. The 2019 F1 season starts on March 14, 2019, in Australia.