Amazon and some big chains have lined up discounts on tens of thousands of products - from large-screen 4K HD TVs, wireless speakers, headphones to laptops - to entice reluctant Britons to start spending from this Friday.
One deal that is sure to be popular this Black Friday is the Fire HD 10 Tablet.
The concept was first brought over to the United Kingdom in 2010, when online retailer Amazon, promoted a range of discounts and deals to consumers - and Britain was hooked. We shared it earlier today and highlighted a lot of the great deals that will be available before Black Friday even gets here. Free shipping is available to all shoppers, too.
A number of chains, including M&S, have turned their back on Black Friday as it puts pressure on them to cut prices at what should be the industry's most profitable time.
Many stores are offering sales on everything from electronics - a Black Friday favorite - to cookware and other basic household items. Deals the company is highlighting include the new Echo Dot for $24, 40% off on toys from Mattel, 40% off apparel and shoes from Adidas, 25% off Amazon Basics items, and $100 off an Xbox.
Every year customers hungry for bargains take to outlets both online and in physical stores to make the most of the yearly event. A solid 70 percent of Americans plan to shop on Black Friday this year, according to a recent NerdWallet study conducted by The Harris Poll.