"We listened to our customers", Roz Brewer, Starbucks' chief operating officer, told CNN Business.
"We started this season by looking to the past", says Kristy Cameron, a member of the coffeehouse chain's creative design team.
As I noted previous year, the holiday cup, which asked people to draw, color and doodle on their own cups, reportedly ended the war on Christmas. Upon introducing the minimalist cup, Starbucks Vice President Jeffrey Fields said it was a way to "usher in the holidays with a purity of design that welcomes all of our stories".
Starbucks 2018 holiday cups shown on Thursday, Oct. 25, 2018 in Seattle. They feature mistletoe, two cups with red and white designs, and one green cup with stars and a chain-link-fence-ish pattern. Customers who order any holiday drink that day will get one for FREE. They're all red, green, and white.
This year, the company is strictly sticking with Christmas. Last year's cup "didn't resonate with some, [but] it did resonate with others".
Brewer said employees asked customers for feedback in person and the company gathered data through its app. For those who prefer the red cup, Starbucks has a reusable version that saves the planet and spreads a little Christmas cheer all year round.
To accompany the drinks, Starbucks is also bringing back some old favorite holiday treats, including Iced Snowman Cookies and Peppermint Brownie Cake Pops, and releasing some new ones: Penguin Cake Pops, Pistachio Honey Croissants, Sugar Plum Cheese Danishes, and Chocolate Swirl Brioches.