Activision Stock Falls Despite $500 Million from Black Ops 4

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It has more combined players, average hours per player and total number of hours played, on current generation consoles than prior releases.

Having earned over half a billion dollars in its first three days of release, Black Ops 4 has set the record for the biggest digital launch for Activision, surpassing last year's Call of Duty: WWII, which eventually crossed $1 billion with a month of release. In addition to $500 million in launch sales, Black Ops 4 also sets record numbers for the franchise in players, hours played, and even hours watched on Twitch! That puts the latest release about $50 million behind its most recent predecessor at this point in its life.


Learn about everything in Call of Duty: Black Ops 4, from winning Blackout matches, surviving and thriving in Zombies, and creating the best build for multiplayer.

Call of Duty: Black Ops 4 is startlingly different to its predecessors, benefitting from the years of honing and tweaking which shaped them while feeling fresh and exciting. The real test will be how it continues to sell in the coming weeks.


Across all platforms, Black Ops 4 has brought in over $500 million. It also received a series record high of Twitch viewers for a Call of Duty opening weekend. We'll be sure to update this feature as that information becomes available, as well as provide more detail on the characters we're now missing.

Finally, there's Zombies. If you've bought a Call of Duty game recently, you'll find its format familiar, but Black Ops 4 does add some complication to the mix - elixirs and talismans bring temporary perks and power-ups. Total number of hours played per player are up tremendously, and PC players are up twofold from a year ago in the three-day launch period. That includes full game sales, both digital and retail, as well as season pass revenue.


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