That allows the film to introduce younger version of familiar Marvel faces - like Jackson's Nick Fury, who's still a two-eyed S.H.I.E.L.D. desk jockey - as well as let Carol carve out her own, unique space in the MCU.
The focus is understandably on its titular character, with a number of shots of Brie Larson's Carol Danvers in and out of the classic costume, as well as Jude Law's mentor, Ben Mendelsohn's villain, Lashana Lynch's Maria Rambeau, and Nicky Fury sans iconic eyepatch.
"With [Ant-Man and The Wasp] and now with Captain Marvel and many movies to be announced in the near future, I'm anxious for the time where it's not a novelty that there is a female-led superhero movie, but it is a norm", said Feige in an interview with Entertainment Weekly.
Feige also noted that Captain Marvel is strong enough to move planets, which potentially makes her the most powerful hero in the MCU.
"She can't help but be herself", Larson told EW.
Captain Marvel won't be an origin story.
"This is not a superhero who's flawless or otherworldly or has some godlike connection", says Boden, who's the MCU's first female director.
Guess we'll have to wait and see until a bit closer to Captain Marvel's March 2019 release date to find out. "But at her core, she has so much heart and so much humanity - and all of its messiness". They feature the first look at Brie Larson as the title character and of the shape-shifting aliens called the Skrulls.
Keen-eyed observers will also recognise Djimon Hounsou among the Starfleet crew as Korath and Lee Pace as Ronan the Accuser - both have previously appeared in Guardians of the Galaxy.