National Basketball Association superstar LeBron James on Tuesday is voicing support for Nike amid a new ad campaign that features controversial quarterback Colin Kaepernick. Initially, he sat, but after speaking with an Army Special Forces veteran, Kaepernick switched to kneeling as a form of respect.
While many Americans were outraged, former Iranian President Mahmoud Ahmadinejad seemed to be a fan of the campaign, giving Kaepernick a shoutout on Twitter as "one of the best Quarterbacks in the league".
"If UR mad over #ColinKaepernick as the face of #Nike but were silent when he became the face of police brutality, UR a hypocrite". However, the method or the way that he's doing it, I do not agree with. Other players followed suit and Trump latched on to Kaepernick, at a rally, telling his receptive base that team owners should fire those "sons of bitches". In it, two sentences lay superimposed on a black and white headshot of Kaepernick: "Believe in something".
He continued, "But I think as far as sending a message, I think it's a awful message and a message that shouldn't be sent".
Now, Nike's new casting is causing some to threaten to burn and deface their Nikes, with some using the hashtags #BoycottNike and #JustBurnIt on social media in protest.
Marketing professors say the backlash won't have a huge impact on sales.
"This is right on the money for Nike", Joachimsthaler said.
On Tuesday, Covington took to Twitter to rip Nike and Kaepernick for the campaign and called for a boycott of the athletic apparel giant.
"He's done a lot for the African-American community, and it's cost him a lot", Williams said in a press conference Tuesday night. "And really, this is the time to stand up for what you believe in".
Kaepernick isn't the only person featured in the campaign.
Both Williams and Kaepernick have endorsement deals with Nike. It's up $26 a share in the past year. Nike provides all National Football League teams with game-day uniforms and sideline apparel that bears the swoosh logo.