Domino’s now paving potholes to protect pizzas

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Consternation brewed across metro Detroit this winter and spring over Michigan's comparative lack of road-repair funding. Why don't you order a few pizzas and see if the problem gets magically fixed.

Domino's Pizza is taking matters into it's own hands and filling potholes in city streets.

What's your take on Domino's commitment?

Domino's has already worked with four municipalities to help fix roads that directly affect their customers, including Bartonville, Texas; Milford, Delaware; Athens, Georgia and Burbank, California. Residents will be notified when their town is selected and the city will receive funds to help road repairs "so pizzas make it home safely". This isn't an example of a country failing to provide basic upkeep to its citizens-nope not at all.

Domino's marketing campaign, Paving for Pizza, has had the company hiring work crews to fix five potholes in Burbank, California, eight in Bartonville, Texas, 40 in Milford, Delaware, and 150 holes in Athens, Georgia. There was nothing particularly remarkable about the job, except for the logo painted on the side of the equipment, on the cones used to stop traffic and even spray-painted on the freshly laid asphalt: Domino's Pizza.

Domino's is repairing potholes in towns across the USA as part of a publicity campaign to "smooth the ride home" for its delivery drivers.

"Potholes, cracks, and bumps in the road can cause irreversible damage to your pizza during the drive home from Domino's", the Paving for Pizza website reads.

Pizza juggernaut Domino's wants to fill potholes in the road like it fills your empty stomach.

In December, a crew of workers in Bartonville, Texas, set about fixing the potholes in the town.

Domino's is dead set on making sure customers get home with their pizzas intact.