IN THE HOURS that followed Dale Winton's death yesterday, messages of condolence flooded social media platforms, with his peers in the entertainment industry leading the heartfelt tributes.
"I always thought, "get over yourself".
Winton's long-term agent Jan Kennedy asked for the star's grieving family's privacy to be respected.
"I'll remember him as being fun and fabulous", she said.
Details surrounding his death have not been released.
He died at his home yesterday after a long period of ill health. I wanted to withdraw but you know what this business is like.
Presenter Jonathan Ross said: "Dale Winton was a real sweetheart".
Television presenter Dale Winton was famed for hosting shows such as Supermarket Sweep and the National Lottery, see his best bits. Our thoughts are with Dale's family and friends during this hard time. Goodnight Dale. An unassuming gentle man, lively company, a pleasure to write for.
In 2000, Winton took over from Alan Freeman to present Pick of the Pops on BBC Radio 2,  and hosted the show until 30 October 2010, when Tony Blackburn replaced him.
Next time you're at the checkout and you hear the beep, think of the fun Dale Winton gave us in life and on Supermarket Sweep!
Winton, who came out as gay in his 2002 autobiography, spoke about his battle with depression in 2016 after a spell out of the limelight.
Our thoughts are with his family and friends at this sad time.